Salesforce launches Marketing Cloud Advanced Edition at Dreamforce 2024, featuring AI-powered tools to boost customer engagement and optimize marketing strategies. Discover how it can transform your campaigns!

As Artificial Intelligence increasingly proves to be necessary for sectors, AI-skilled professionals are an extremely critical attribute in competitive development. In response to such demands, Salesforce will grant free access to its AI Certifications on September 23, 2024. The step is aimed at filling the AI skills gap as increasing numbers of students seek AI

At Dreamforce 2024, Salesforce introduced Atlas, the advanced AI reasoning engine at the heart of Agentforce. Atlas is designed to automate complex decision-making processes, streamline workflows, and personalize customer interactions. This innovation goes beyond typical AI applications, bringing a level of autonomy and learning that empowers businesses to optimize their operations in real time. What

Welcome to our Dreamforce 2024 live blog, where we’ll cover the biggest announcements from this year’s event. Here’s what you can expect: Key insights on Salesforce’s Agentforce for autonomous agents. Major AI advancements and a $1B investment in AI technologies. Exciting partnerships with IBM and Google to extend agent capabilities. Data Cloud enhancements for faster,

Explore the key differences between Apex and Flows in Salesforce. Discover which tool suits your automation needs best, from ease of use to performance.