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Salesforce Marketing Cloud Developer Course

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Prepare for the Salesforce Marketing Cloud Developer Certification

The Salesforce Marketing Cloud Developer Certification Course is designed for developers who are keen on mastering the development aspects of the Salesforce Marketing Cloud platform. This course takes you through an immersive journey, covering all critical facets of email studio, journey builder, content builder, and integration features. By delving into advanced scripting languages like AMPscript and SSJS (Server-Side JavaScript), learners will acquire the skills to customize and extend the capabilities of Marketing Cloud to meet diverse marketing needs.

As you progress, you’ll be equipped with the knowledge and hands-on experience to tackle the Salesforce Marketing Cloud Developer certification exam confidently. This certification is a testament to your expertise in leveraging the platform’s development tools, marking you as a valuable asset capable of driving innovation in digital marketing initiatives. Whether you aim to enhance your current skills or aspire to explore new career opportunities in the realm of marketing technology, this course serves as your bridge to achieving professional excellence as a certified Salesforce Marketing Cloud Developer.

Key Features

Salesforce Marketing Cloud Developer Credential - Exam Outline

1 : Account and Contact Model
2 : Data Extensions Use Cases
3 : Contact and Channel Association
4 : Contact Delete Process
1 : AMPscript and SSJS Language Functions
2 : Marketing Cloud Development Best Practices
3 : AMPscript Processing
4 : Programmatically exclude Subscribers
1 : Marketing Cloud APIs
2 : OAuth Authentication Flow
3 : Report Handling
1 : Import Activity using different File Formats
2 : Query data
3 : Data Extracts
4 : SQL Best Practices
5 : Send Logs Best Practices
6 : Contact Delete Process Impact
1 : Data Security Options
2 : Data Security Best Practices

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    Adnan Kazmi

    Project Manager/Business Analyst (Salesforce)

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    Emilia Sledzinska

    Salesforce Business Consultant

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    Shawn Smothers

    Volunteer Staff

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    Pressy Abraham

    Sr. Business Analyst

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    Chris C.

    Programmer Analyst BI Developer

Explore our unique blend of Instructor-Led Bootcamps and immersive Hands-on Labs for a holistic learning experience.

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Salesforce Marketing Cloud Developer Cert Prep (FAQ)

A Salesforce Marketing Cloud Developer specializes in designing, implementing, and maintaining custom solutions within the Salesforce Marketing Cloud (SFMC) platform. They leverage scripting languages like AMPscript and SSJS to enhance functionalities, automate processes, and create personalized customer experiences. Their role involves integrating SFMC with other systems, data management, and ensuring optimal use of the platform’s features for targeted marketing campaigns.

To become a Salesforce Marketing Cloud Developer, start by gaining a strong understanding of digital marketing concepts and the Salesforce Marketing Cloud environment. Familiarize yourself with programming languages used in SFMC, such as AMPscript, SSJS, and HTML. Completing relevant Trailhead modules, participating in Salesforce community events, and obtaining the Salesforce Marketing Cloud Developer certification are crucial steps. Practical experience through projects or internships can also significantly enhance your skills and understanding of the platform.

After obtaining the Salesforce Marketing Cloud Developer certification, various roles become accessible, including Marketing Cloud Developer, Email Marketing Specialist, Campaign Manager, and Marketing Technology Consultant. Certified individuals are sought after for their ability to implement custom solutions, manage complex integrations, and optimize marketing strategies using Salesforce Marketing Cloud.

The Salesforce Marketing Cloud Developer certification exam costs $200 for the initial attempt and $100 for retakes, plus any applicable taxes.

Yes, obtaining the Salesforce Marketing Cloud Developer certification is highly valuable. It not only validates your expertise in the platform but also enhances your marketability in a competitive field. Certified developers often have better job prospects, higher earning potential, and opportunities for advancement in digital marketing and technical roles.

Preparation for the Salesforce Marketing Cloud Developer exam should include a mix of hands-on experience, study, and use of resources like Trailhead for foundational knowledge and practice. saasguru offers a specialized course tailored to this certification, featuring mock exams, interactive study tools, and access to a community of experts. This comprehensive approach ensures a deep understanding of both theoretical concepts and practical applications within SFMC.

Enrolling in saasguru’s Salesforce Marketing Cloud Developer course requires a foundational understanding of digital marketing principles and basic familiarity with the Salesforce Marketing Cloud platform. 

While there are no strict prerequisites, experience with web development technologies (HTML, CSS, JavaScript) and scripting languages used in SFMC (AMPscript, SSJS) will greatly benefit learners. This course aims to equip participants with the knowledge and skills needed to excel in the certification exam and in real-world SFMC development projects.

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