Best Salesforce Consulting Companies in Madrid

Madrid has rapidly become a center of digital transformation in Europe. From global banks and telecom enterprises to fast-growing SaaS startups and retailers, organizations in Madrid are embracing Salesforce CRM to drive efficiency, customer engagement, and revenue growth.

However, the success of a Salesforce journey depends largely on choosing the right consulting partner.  

This blog provides a comprehensive guide to the best Salesforce consulting firms in Madrid, what to look for when choosing a partner, and practical tips for a successful implementation.  

Top Salesforce Consulting Firms in Madrid

1. GetGenerative.ai

GetGenerative.ai is the first AI-native registered Salesforce consulting partner, reshaping implementation by combining 80% AI automation with 20% expert-led strategy. Unlike traditional firms, it integrates intelligent agents across the Salesforce lifecycle, automating repetitive tasks and accelerating time-to-value by 10 times.

AI Agents Driving Implementation Efficiency:

• Pre-Sales Agent – Auto-generates proposals, effort estimates, and scope plans
• Design Agent – Converts business inputs into solution architecture and user stories
• Build Agent – Produces implementation workbooks and task breakdowns
• Code Agent – Generates Apex classes, triggers, and Lightning Web Components
• Test Agent – Automates test case creation, execution, and defect tracking
• Support Agent – Automates issue resolution by using historical project context

Client Benefits:

• 80% Efforts saved in Proposal Creation
• Enterprise-grade traceability with built-in documentation and metadata linkage

Industries Served:  

• Salesforce Data Cloud and Agentforce
• Salesforce Industries Clouds
• Core Clouds

📞 Phone: +61 466 149 529

📧 Email: himanshu@getgenerative.ai

Explore GetGenerative.ai’s Salesforce Consulting Services

2. S4G Consulting (Now McKinsey Growth Tech on Salesforce)

Founded in 2008 and acquired by McKinsey in 2022, S4G Consulting is Madrid’s most prominent Salesforce success story. Operating as a Salesforce Platinum Partner, it serves clients of all sizes with a global footprint.

• 167 certified professionals with over 1,040 Salesforce certifications
• Ranked #7 worldwide among Platinum Partners with a 4.8/5 rating from 110+ reviews
• Completed 1,000+ projects with a 95% client satisfaction score
• Headquarters in Madrid with additional offices in Barcelona, Valencia, and London

3. Nubika Consulting SL

Established in 2016, Nubika has grown into a key Salesforce partner in Spain. In 2020, Salesforce recognized it as a “Key Partner in the Ecosystem,” and in 2024, it was acquired by Inetum, boosting its global reach.

• Certified Summit Partner with strong multi-cloud expertise
• 80+ specialists based in Madrid and Murcia
• Active projects across three continents
• Strong focus on innovation and cloud-native solutions

4. LeadClic (Part of WAM Global)

Founded in 2009, LeadClic was Spain’s first independent Salesforce Platinum Partner. With headquarters at Paseo de la Habana, it now operates as part of WAM Global while retaining its Salesforce focus.

• 90+ certified professionals with 446 Salesforce certifications
• 15+ years of Salesforce consulting experience
• Expertise across all Salesforce clouds — Sales, Service, Marketing, Commerce

5. Verico Consulting

Verico Consulting is a boutique Salesforce partner based in Madrid with additional presence in Argentina. Its niche is helping small and medium-sized enterprises (SMEs) optimize processes and customer relationships.

• Specialization in SME Salesforce implementations
• Dual presence in Spain and Argentina
• Emphasis on sales growth and business process optimization
• Personalized, boutique-style engagement

Also Read – Best Salesforce Consulting Companies in Barcelona

6. Technology Holdings

A mid-sized firm with 50–249 employees, Technology Holdings combines IT strategy consulting with Salesforce expertise. Based in Madrid, it balances enterprise capacity with personalized service.

• Roughly 50% of its services dedicated to Salesforce CRM
• Expertise across multiple platforms (Salesforce, Oracle, SAP)
• Focus on IT strategy alongside implementation
• Ideal for organizations needing multi-platform integration

7. MarketiNet

Founded in 2003, MarketiNet is one of Madrid’s oldest and most respected digital marketing consultancies. It specializes in Salesforce Marketing Cloud and Pardot implementations.

• 20+ years of experience in marketing automation
• Official Salesforce partner with deep marketing expertise
• Full-service approach: strategy, development, optimization
• Proven record in lead nurturing and conversion

8. Idea Bulut Solutions

Launched in 2023, Idea Bulut Solutions represents Madrid’s next-generation consulting talent. Despite its young age, it offers end-to-end Salesforce consulting with agility.

• Comprehensive services: Salesforce consultancy, custom app development, DevOps
• Agile team of 1–10 experts offering personalized service
• Strong focus on process automation and scalability

9. ISDI CRM Worldwide

Formed in 2017 through a partnership between ISDI and Salesforce, ISDI CRM combines consulting with education. Based in Madrid, it serves as a Trailhead Academy and an official Salesforce training partner.

• Recognized for official Salesforce certification programs
• 11–50 employees specializing in training and consulting
• Ideal for firms seeking both implementation support and upskilling

10. encodeBiz

encodeBiz is a technology development firm in Madrid offering custom web, mobile, and Salesforce integration services.

• Expertise in app development and CRM integration
• Small, agile team providing personalized client support
• Strengths in combining technical development with Salesforce optimization
• Suited for businesses needing custom-built solutions around Salesforce

Also Read – Best Salesforce Consulting Companies in Amsterdam

The Role of a Salesforce Consulting Firm

Salesforce consultants act as the bridge between technology and business outcomes. They don’t just implement CRM software; they help organizations rethink processes, integrate systems, and empower teams to deliver better customer experiences. Here’s how they typically add value:

• CRM Implementation & Customization – Deploying Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud with features tailored to Spanish enterprises.
  
• Systems Integration – Connecting Salesforce with ERP, HR, finance, and marketing platforms to create a seamless data ecosystem.
  
• Data Migration & Security – Ensuring GDPR- and LOPDGDD-compliant migration of sensitive data, with advanced encryption and access controls.
  
• Onboarding & Training – Offering bilingual (Spanish/English) training programs to maximize adoption and empower end-users.
  
• Workflow Automation & Analytics – Implementing Salesforce Flow, AI-powered reporting, and dashboards for data-driven decisions.
  
• Managed Services & Optimization – Providing continuous support, enhancements, and health checks to keep Salesforce orgs aligned with business growth.

Key Factors to Consider When Choosing a Salesforce Consulting Firm

Selecting the right Salesforce consultants requires more than checking certifications. Organizations should assess a partner’s technical expertise, industry knowledge, and cultural fit to ensure long-term success. Below are the most critical factors:

1. Salesforce Certifications & Expertise: Look for Summit or Platinum Partner status and ensure the team has certifications across multiple Salesforce clouds (Sales, Service, Marketing, Commerce).
   
2. Industry-Specific Experience: Choose partners who understand your sector’s unique needs — e.g., GDPR-heavy banking and healthcare, retail omnichannel strategies, or tourism-centric CRM flows.
   
3. Regulatory Compliance Knowledge: Compliance with GDPR and LOPDGDD (Spanish Data Protection Law) is non-negotiable. Firms with proven regulatory expertise will save you risk and cost.
   
4. Local Presence & Client Success Stories: Madrid-based teams provide cultural alignment and faster collaboration. Review local case studies and request Spain-based references.
   
5. Delivery Methodology: Agile partners often provide faster iterations, while hybrid or waterfall methods may suit more structured projects. Assess which matches your internal processes.
   
6. Transparent Pricing & ROI Focus: Evaluate cost proposals for clarity on timelines, deliverables, and SLAs. The best firms tie proposals to measurable ROI and business value.
   
7. Post-Implementation Support: Beyond go-live, firms should provide managed services, ongoing enhancements, and Spanish-speaking support teams.
   
8. Cultural Fit: Spanish business culture values collaboration and trust. Ensure your partner aligns with your organizational culture and communication style.

Also Read – Best Salesforce Consulting Companies in Paris

Tips for a Successful Salesforce Implementation  

Implementing Salesforce requires both global best practices and local adaptation. Here are some tips:

• Define Clear KPIs: Set measurable goals for sales, service, or marketing before implementation begins.
  
• Prioritize Compliance: Build GDPR and LOPDGDD compliance into every data migration and process.
  
• Engage Stakeholders Early: Include voices from IT, sales, service, and marketing from the planning stage.
  
• Offer Bilingual Training: Conduct sessions in Spanish and English to maximize adoption.
  
• Adopt Phased Rollouts: Deploy Salesforce in stages (e.g., Sales Cloud first, then Service Cloud) for smoother change management.
  
• Plan for Continuous Improvement: Treat Salesforce as an evolving platform — build a roadmap with your consultant for ongoing innovation.

Also Read – Best Salesforce Consulting Firms in Australia

Conclusion

Madrid’s Salesforce ecosystem is vibrant, offering everything from AI-native disruptors like GetGenerative.ai to long-established leaders such as S4G and MarketiNet. Whether you’re a global enterprise or a fast-growing SME, there’s a consulting partner in Madrid that fits your needs.

The key is to choose a firm that aligns with your industry, regulatory requirements, cultural expectations, and long-term goals. 

With the right partner, businesses in Madrid can unlock Salesforce’s full potential — transforming customer engagement, boosting operational efficiency, and driving sustainable growth.