Malaysia’s digital economy is accelerating.
According to the Malaysia Digital Economy Blueprint (MyDIGITAL), the country aims to achieve a 22.6% digital economy contribution to GDP by 2025. At the forefront of this transformation is Salesforce, a globally recognized CRM platform enabling businesses to deliver personalized customer experiences, automate operations, and scale faster.
As demand for Salesforce solutions rises across sectors like BFSI, manufacturing, healthcare, and telecom, organizations increasingly seek reliable consulting partners to ensure successful implementation. Selecting the right Salesforce consulting firm is not just about technical skill—it’s about choosing a long-term partner who understands your industry, your data, and your vision.
This blog offers a curated list of the top Salesforce consulting firms in Malaysia for 2025, providing critical insights to help you evaluate, compare, and engage with partners aligned to your business goals. Let’s get started!
Key Responsibilities of a Salesforce Consulting Partner
Salesforce consulting firms play a pivotal role in helping Malaysian businesses extract maximum value from their CRM investments. These firms go beyond setup—they offer end-to-end expertise in implementation, integration, customization, and support.
Here’s how Salesforce consultants typically support organizations:
- Implementation & Customization: Tailoring Salesforce modules—such as Sales Cloud, Service Cloud, or Marketing Cloud—to meet specific business workflows.
- System Integration: Connecting Salesforce with ERP, finance, and legacy systems commonly used in Malaysia.
- Data Migration: Ensuring accurate, secure transfer of historical data, a critical need for regulated industries like finance and healthcare.
- Training & Enablement: Preparing employees to use Salesforce effectively with localized training in English, Bahasa Malaysia, and other regional languages.
- Process Optimization: Re-engineering sales and service processes to align with Salesforce best practices.
- Managed Services: Offering continuous support, system upgrades, and optimization post-implementation.
Also Read – Best Salesforce Consulting Companies in Singapore
Key Factors to Consider When Choosing a Salesforce Consulting Firm
1. Certifications and Technical Expertise
Verify Salesforce credentials, including certifications for Admins, Developers, Consultants, and Architects. Look for Salesforce Partner Tier badges (e.g., Registered, Ridge, Crest, Summit).
2. Local Industry Knowledge
Firms with experience in Malaysia’s dominant industries—such as manufacturing, BFSI, logistics, telco, and healthcare—are better equipped to offer contextual solutions.
3. Team Size and Experience
Assess the company’s delivery capacity. Ask about the number of certified experts, completed projects, and average time to go live.
4. Methodology and Delivery Model
Agile methodologies are ideal for dynamic businesses, whereas waterfall approaches may be more suitable for traditional sectors. Evaluate how well the firm manages project timelines, scope creep, and client communication.
5. Multilingual and Cultural Fit
Malaysia’s diverse linguistic landscape (Bahasa Malaysia, English, Chinese, Tamil) makes cultural and language fluency a practical advantage, especially during training and user adoption.
6. Post-Go-Live Support
Does the firm offer hypercare, long-term managed services, and proactive support after implementation? Ask about SLAs and client retention rates.
7. Pricing and Transparency
Get a clear breakdown of licensing, consulting hours, change request handling, and any hidden fees. Ensure cost predictability and alignment with budgetary cycles.
8. Client References and Case Studies
Review past success stories, especially from companies similar to yours. Reliable partners will be proud to share KPIs, ROI metrics, and testimonials.
9. Location and Accessibility
Proximity matters for faster support and on-site workshops. Evaluate if the firm has consultants based in Kuala Lumpur, Penang, Johor Bahru, or nearby ASEAN offices.
Top Salesforce Consulting Firms in Malaysia – 2025 Edition
1. GetGenerative.ai
GetGenerative.ai is the first AI-native registered Salesforce consulting partner, transforming implementations by blending 80% AI-driven automation with 20% expert-led strategy. Unlike conventional firms, it uses AI agents throughout the Salesforce lifecycle to streamline repetitive tasks and deliver results up to 10x faster.
AI-Powered Agents in Action:
- Pre-Sales Agent – Automates proposal generation and effort estimates
- Design Agent – Converts business needs into scalable solution designs
- Build Agent – Creates implementation workbooks and structured task plans
- Code Agent – Auto-generates Apex, LWC, and configurations
- Test Agent – Produces and executes test cases with JIRA integration
- Support Agent – Uses project history to resolve issues autonomously
Client Benefits:
- 80% Efforts saved in Proposal Creation
- Enterprise-grade traceability with built-in documentation and metadata linkage
Industries Served:
- Salesforce Data Cloud and Agentforce
- Salesforce Industries Clouds
- Core Clouds
Use Case Example: A SaaS company implemented a full Salesforce org with AI-generated designs and test cases in under 8 weeks—half the usual timeline.
📞 Phone: +61 466 149 529
📧 Email: himanshu@getgenerative.ai
Explore GetGenerative.ai’s Salesforce Consulting Services
2. Lava Protocols
As Malaysia’s first Salesforce partner (since 2006), Lava Protocols is a veteran in the ASEAN region. The firm delivers end-to-end Salesforce services across Sales Cloud, Service Cloud, Marketing Cloud, and community platforms. Their strength lies in combining customer experience management with business process optimization.
Certifications & Recognition:
- Winner of Salesforce APAC Partner of the Year (2021) for Community Impact
- Over 350 certified professionals across various Salesforce disciplines
- 99.9% project delivery rate within contractual timelines
3. Telcowin
Telcowin is a Salesforce Gold Consulting Partner and a key Salesforce license reseller in Malaysia. The firm is known for its multi-cloud expertise, handling complex enterprise digital transformation projects.
Certifications & Awards:
- Crest Consulting Partner
- Winner of Best Multi-Cloud Partner of the Year
- Over 15 years in CRM consulting
4. Kliqxe
Kliqxe specializes in Salesforce for manufacturing and distribution, offering integration expertise between CRM and ERP systems. Their work includes Manufacturing Cloud, Sales, Service, and Marketing Clouds.
Certifications & Experience:
- 200+ years of cumulative CRM experience
- 100+ projects in 40+ countries
5. Jetwork Technology
Jetwork is a registered Salesforce consulting partner, offering solutions for Sales, Marketing, and Operations clouds. Their team focuses on strategic CRM design, deployment, and support.
Certifications & Capabilities:
- 9 Salesforce certifications across roles
- Projects in banking, healthcare, telecom, and more
6. InfoDrive Solutions
InfoDrive Solutions is a Registered Salesforce Partner with operations in Singapore, Malaysia, and India. They provide full-service consulting across Commerce, Health, Service, and Einstein AI clouds.
Certifications & Reach:
- 100+ certified Salesforce experts
- 4.7/5 rating on Salesforce services
- 40+ years of combined leadership experience
7. Persistent Systems
With over 20 years as a Salesforce Partner, Persistent Systems runs a dedicated Salesforce Center of Excellence in Malaysia. The firm serves enterprise clients with end-to-end Salesforce cloud solutions and platform integration services.
Certifications & Stats:
- 9,500+ Salesforce certifications
- 300,000+ Trailhead badges
- 2,200+ joint engagements with Salesforce
- Rated 4.86/5 on CSAT
8. Closeloop Technologies
Closeloop provides custom Salesforce implementations, with emphasis on AI-powered automation and scalable CRM systems. They cater to both startups and global enterprises.
Highlights:
- Multi-industry experience across finance, eCommerce, fitness, travel, and more
- Proven results in pricing accuracy, lead conversion, and agent productivity
9. FulQrum Performance
FulQrum is a B2B sales enablement and performance consultancy that embeds Salesforce within custom-built sales automation strategies. Their services are designed to drive revenue through digital transformation.
Key Strengths:
- Combines Salesforce CRM with analytics-driven sales frameworks
- Proven ability to scale B2B enterprise sales organizations
10. Scout Sparrow Consulting
A Malaysian-owned consultancy established in 2020, Scout Sparrow offers Salesforce integration as part of its broader digital transformation and RPA strategy.
Project Success:
- 100+ successful deployments
- 95% client retention rate
- Trusted in public sector, nonprofit, and enterprise IT
Also Read – Best Salesforce Consulting Companies in USA
Tips for a Successful Salesforce Implementation
1. Define Clear Goals
Align CRM objectives with business KPIs—whether it’s improving sales velocity, service response time, or marketing ROI.
2. Involve Stakeholders Early
Gain buy-in from C-level leaders, managers, and end-users to prevent misalignment or resistance later.
3. Prepare Your Data
Audit and cleanse existing data before migration. Ensure compliance with PDPA (Personal Data Protection Act) in Malaysia.
4. Emphasize Training
Invest in training programs in English, Bahasa Malaysia, or Chinese to boost user confidence and speed adoption.
5. Support Change Management
Appoint champions to manage change and collect feedback. Encourage a culture of digital learning and adaptation.
6. Collaborate Closely with Consultants
Maintain open lines of communication. Weekly standups, progress dashboards, and shared OKRs can align delivery teams.
Conclusion
Salesforce continues to empower Malaysian businesses to digitally transform at scale, and choosing the right consulting partner can make all the difference. From AI-native pioneers like GetGenerative.ai to legacy leaders like Lava Protocols and Telcowin, each firm on this list brings distinct strengths.
As you evaluate your options, prioritize a consulting partner that understands your industry, offers transparent pricing, has a strong local presence, and aligns with your digital vision.