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People Behind the Certs - Ashish Rana - saasguru cover

People Behind the Certs – Ashish Rana – saasguru

In the bustling world of technology, many are drawn to the allure of emerging platforms, but few make a mark as profound as Ashish Rana. His journey, from a fresh college graduate to a Salesforce maestro, is a testament to dedication, continuous learning, and the power of community.

Beginning with a Bang 

Ashish’s tryst with Salesforce began right after college. The robust demand for Salesforce professionals, coupled with the promise of job security and attractive salaries, made it an appealing choice. His initiation into the industry was through a campus placement. Recognizing his potential during training, the company swiftly placed him in Salesforce CRM implementation, setting the stage for a promising career.

A Moment of Pride: Modernizing the Customer Portal 

One of Ashish’s standout moments as a Technical Consultant at Salesforce India was the modernization of their customer portal. Originally built using AngularJS components, the goal was to transition to Lightning Web Components (LWC) for an enhanced user experience. This project posed several challenges:

  • Legacy Code Compatibility: The existing AngularJS components were intricate, with deep integrations into backend systems. Ensuring a seamless transition to LWC was paramount.
  • User Experience Enhancement: Beyond mere replication, the aim was to elevate the user experience, leveraging the capabilities of LWC.

Through meticulous planning, parallel development, and a focus on UI/UX redesign, Ashish and his team successfully migrated the portal, marking a significant achievement in his Salesforce journey.

Also Read – People Behind the Certs – Akshata Sawant – saasguru

The Salesforce Career: A Rewarding Pursuit 

For Ashish, a career in Salesforce isn’t just about the technicalities; it’s about the broader impact. He sees Salesforce as a global leader in CRM technology, driving business growth and enhancing customer experiences. The diverse roles within the Salesforce ecosystem, from administrators to architects, offer professionals a chance to find their niche. Continuous learning, lucrative salaries, and the opportunity to work across various industries make it a rewarding career choice.

Guiding the Next Generation: Ashish’s Top Tips 

For those looking to carve a niche in Salesforce, Ashish offers three pivotal pieces of advice:

  1. Master the Basics: Start with Salesforce Trailhead for foundational knowledge and consider certifications to validate your expertise.
  2. Hands-on Experience is Key: Engage in real-world projects, be it through internships, volunteer work, or personal initiatives. A Salesforce Developer Edition org is a great sandbox for experimentation.
  3. Engage with the Community: The Salesforce community is a goldmine of knowledge and opportunities. Network, participate in events, and immerse yourself in this vibrant ecosystem.

Envisioning the Future of Salesforce 

Ashish believes that Salesforce’s trajectory is set for greater heights. The integration of AI, the expansion into industry-specific solutions, and the emphasis on low-code/no-code development signal exciting times ahead. The evolution of the Customer 360 view, the focus on remote collaboration (evident from the Slack acquisition), and the ever-important realm of security and compliance are areas Ashish is keenly watching and preparing for.

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In Conclusion 

Ashish Rana’s journey in Salesforce underscores the platform’s potential and the opportunities it offers. His story is not just about technical achievements but about making a difference, guiding others, and continuously evolving in the dynamic world of Salesforce. For those inspired by his journey, the path is clear: Dive in, learn, engage, and make your mark in the Salesforce universe.

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