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According to IDC, the Salesforce ecosystem is projected to generate over $46 billion AUD in business revenue and create 245,000 new jobs in Australia by 2028. As organizations increasingly adopt Salesforce to streamline operations and enhance customer engagement, the demand for expert implementation partners continues to surge.
However, leveraging Salesforce to its full potential isn’t a plug-and-play endeavor. Success depends heavily on the guidance of experienced consultants who can translate business requirements into scalable, strategic CRM solutions.
This guide explores how to identify the best Salesforce consulting firms in Australia, based on facts and verified credentials. It breaks down what these firms do, how to evaluate them, and profiles the most respected Salesforce partners operating in the country today.
Choosing the right Salesforce consultant in Australia isn’t just a procurement decision—it’s a growth enabler. Let’s get started!
The Role of a Salesforce Consulting Firm
A Salesforce consulting firm provides not only technical services but also strategic direction to help businesses extract measurable value from the Salesforce platform. The most effective Salesforce implementation partners in Australia offer comprehensive capabilities including:
- Implementation & Customization: Leading projects from discovery to go-live, configuring Salesforce clouds (Sales, Service, Marketing) tailored to client processes.
- Integration: Connecting Salesforce with third-party tools—ERPs, marketing automation platforms, and databases—to ensure seamless workflows.
- Data Migration: Ensuring accurate and secure transfer of legacy data into Salesforce environments, often across multiple formats.
- Training & Support: Delivering user training, documentation, and post-go-live assistance to encourage adoption and system longevity.
- Process Optimization: Redesigning business workflows using automation and analytics, aligned with Salesforce’s latest capabilities.
- Managed Services: Providing continuous support, upgrades, and enhancements as Salesforce evolves.
These firms bring deep expertise in Salesforce architecture, cloud products, and industry-specific solutions. For example, Salesforce CRM consultants in Australia like Cloudwerx and Simplus are recognized for delivering sector-specific solutions in financial services and education, respectively.
Beyond implementation, consultants serve as transformation partners. They ensure the CRM is not just technically sound but strategically aligned to drive efficiency, customer satisfaction, and long-term ROI. Businesses engaging Salesforce experts in Australia aren’t just buying a service – they’re securing a competitive edge through smarter systems and optimized user experiences.
Key Factors to Consider When Choosing a Salesforce Consulting Firm
When evaluating Salesforce consulting services in Australia, businesses must go beyond brochures and pricing sheets. Here are the most critical criteria backed by real-world project insights and partner performance data:
1. Salesforce Certifications and Cloud Expertise
Credibility begins with credentials. Look for firms with high volumes of Salesforce-certified staff, including developers, consultants, architects, and administrators. Top-tier partners like Deloitte and TechForce Services hold hundreds of certifications across multiple Salesforce clouds. Many also maintain Salesforce Summit Partner status (formerly Platinum), a tier reserved for the top 10% of global partners.
2. Industry Experience
Solutions are only effective if they reflect real business context. The top Salesforce consulting partners in Australia distinguish themselves through vertical specialization. Simplus, for example, excels in Quote-to-Cash for financial services and higher education, while Carnac Group delivers tailored implementations for the construction and property sectors.
Firms with proven sector experience can accelerate delivery, reduce customization risks, and ensure compliance with industry-specific regulations.
3. Company Size and Track Record
Larger consultancies like Accenture and Deloitte bring scale and structured delivery, ideal for enterprise-wide transformation. However, firms like 8Squad and SalesFix offer agility and personalized service, valuable for medium businesses or departmental rollouts. SalesFix, for instance, helped St John Ambulance save $275,000 annually through a well-structured Salesforce implementation.
Always ask for case studies, not just client logos, to validate performance.
4. Consulting Methodology: Agile vs. Waterfall
A transparent, proven delivery methodology is essential. Most of the best Salesforce consultants Australia favor agile methods, ensuring iterative releases and continuous user feedback. This is especially useful for dynamic organizations or those without clearly fixed requirements upfront.
Cloudwerx’s agile workshops and Cloud Architecture Advisory programs are examples of how consulting methodology adds strategic value beyond coding.
5. Communication and Project Management
Effective collaboration is non-negotiable. Evaluate whether the firm assigns a dedicated engagement manager, how often they report progress, and what tools they use (Jira, Slack, Gantt charts). Ask how they manage scope changes or post-launch issues. TechForce Services, for example, is known for high project satisfaction due to structured governance and responsive communication.
6. Customer Support and Maintenance
Ongoing support matters.
Is the partner available after go-live?
Do they offer managed service retainers?
Firms like Girikon and GetGenerative.ai emphasize 24/7 support models, backed by both onshore consultants and offshore developers, ensuring business continuity.
7. Pricing and Value for Money
Price transparency and outcome-based pricing are important. Choose firms that offer clear estimates and ROI benchmarks. While GetGenerative.ai may charge a premium for its AI-powered delivery, its claim of 10x faster implementations represents potential savings in both time and opportunity cost.
8. Location and Cultural Fit
Australian-based delivery teams provide better timezone alignment and often a stronger understanding of local business nuances. Firms like Carnac Group and 8Squad combine regional presence with culturally aligned consulting teams, making them ideal Salesforce consultants for small business in Australia that value responsiveness and empathy.
9. Final Evaluation Tips
To effectively determine how to choose a Salesforce consulting firm, use a weighted scorecard across the criteria above. Include discovery calls, proof-of-concept projects, and reference checks. Also, ensure alignment with your internal stakeholders—not just IT, but sales, service, and operations teams who’ll rely on the system daily.
Top Salesforce Consulting Firms in Australia
Australia’s Salesforce ecosystem is home to a mix of global powerhouses, boutique innovators, and industry-focused specialists. Below is a curated analysis of the top Salesforce consulting partners in Australia, based on verified credentials, project outcomes, and industry specialization, not just market presence.
1. GetGenerative.ai
GetGenerative.ai is a registered Salesforce Consulting Partner and the first AI-native firm of its kind in Australia. It combines advanced AI agents with expert human insight to help businesses design, build, and launch Salesforce solutions faster and smarter. From initial idea to post-go-live support, the platform accelerates every step—automating the heavy lifting while ensuring quality through expert review.
GetGenerative.ai is revolutionizing Salesforce implementation by dramatically reducing both cost and delivery timelines. Its AI-powered agents automate requirement gathering, solution design, configuration tasks, testing, and documentation—freeing consultants to focus on high-value strategy. This model enables clients to achieve enterprise-grade outcomes with greater speed, accuracy, and transparency.
Industries served: Professional services, SaaS, retail
Strengths: AI-driven design/build/test agents, metadata-aligned architecture, traceable project outputs
2. Simplus Australia
A Salesforce Summit Partner, Simplus specializes in Quote-to-Cash, CPQ, and Billing solutions. As an Infosys company, it combines local delivery with global scale. It was named Salesforce.org APAC Partner of the Year (Education) and holds deep experience in financial services, manufacturing, and education sectors.
Industries served: Higher education, finance, manufacturing
Strengths: End-to-end QTC expertise, large certified team, CPQ leadership
3. Cloudwerx
Cloudwerx stands out for its technical depth, with several Certified Technical Architects (CTAs) and a strong footprint across Data Cloud, AI integration, and Experience Cloud. Recognized for bridging business strategy with delivery, they ranked on Deloitte’s Tech Fast 50 and were Salesforce Innovation Award finalists.
Industries served: Financial services, healthcare, media
Strengths: Architecture-led delivery, industry-tailored accelerators, AI & data focus
4. SalesFix
With over a decade of experience, SalesFix is known for helping mid-sized organizations and nonprofits optimize Salesforce without excessive overhead. Their work with St John Ambulance saved ~$275k annually, showcasing strong ROI outcomes. They emphasize change management and adoption as part of their delivery.
Industries served: Nonprofit, aged care, mid-market business
Strengths: High-impact results, hands-on support, personalized service
5. TechForce Services
TechForce is a global Salesforce implementation partner in Australia, combining onshore consulting with offshore scalability. They’ve delivered over 80,000 hours of work, with certifications spanning Education Cloud, MuleSoft, Tableau, and more. Known for flexible engagement models and customer satisfaction.
Industries served: Public sector, education, healthcare, finance
Strengths: High certification volume, cost-effective hybrid delivery, 24/7 support
6. Girikon
Girikon offers end-to-end Salesforce services across Sales, Service, Experience, CPQ, and Industries. With ISO-certified processes and a presence in Melbourne, their global delivery model makes them a strong fit for scalable, budget-conscious clients.
Industries served: Education, construction, nonprofits
Strengths: Global support, technical breadth, consistent delivery across geographies
7. Deloitte Digital
Deloitte Digital is a multi-award-winning Salesforce CRM consultant in Australia, named Partner of the Year (ANZ) by Salesforce. Known for its structured approach and breadth of services—including analytics, CX, and AI—they serve complex enterprise needs across government and regulated industries.
Industries served: Government, healthcare, financial services
Strengths: Strategic transformation, deep bench of certified consultants, industry templates
8. Accenture
Accenture has delivered some of the region’s most complex Salesforce projects and operates one of the world’s largest Salesforce Business Groups. Their innovation projects (e.g., QUT) showcase impact at scale.
Industries served: Telecommunications, mining, banking
Strengths: End-to-end capabilities, global resources, industry accelerators
9. 8Squad
This firm is known for a “people-first” consulting model. With 1,000+ completed projects and investments from Salesforce Ventures, 8Squad blends agility with enterprise-grade quality—ideal for high-growth organizations seeking fast, adaptive solutions.
Industries served: Financial services, government, healthcare
Strengths: Human-centric UX design, fast project cycles, innovation awards
10. Carnac Group
Now part of VISEO, Carnac Group has won APAC and global innovation awards for Salesforce implementations in property, construction, and manufacturing. They deliver across strategy, implementation, and continuous improvement with a business-first mindset.
Industries served: Construction, consumer goods, industrial
Strengths: Change management, field services, value-focused delivery
11. Tquila ANZ (Publicis Sapient)
A former Platinum Partner, Tquila built a reputation for handling complex integrations (MuleSoft, Vlocity) and large-scale service transformations. Now under Publicis Sapient, they continue to serve enterprise clients with strong engineering expertise and a multi-cloud focus.
Industries served: Government, telecom, insurance
Strengths: Technical excellence, large-scale deployments, post-acquisition scale
These firms represent the best Salesforce consultants in Australia.
Whether you’re looking for the best Salesforce consulting firms in Sydney or top Salesforce implementation partners in Melbourne, this list offers proven options.
Tips for a Successful Salesforce Implementation
A successful Salesforce project requires more than just a capable partner. Here are key best practices—backed by data and consulting experience—to ensure success:
1. Define Goals and Success Metrics
Establish measurable KPIs (e.g., 20% faster lead conversion, 15% reduction in case resolution time) from the start. Clear goals drive configuration decisions and help evaluate outcomes post-launch.
2. Engage Stakeholders Early
Involve leaders from IT, sales, service, and operations during planning and UAT. Engagement reduces resistance and improves relevance of delivered features.
3. Clean and Govern Your Data
Dirty data ruins adoption. Cleanse legacy data before migration, define ownership roles, and use validation rules to maintain hygiene post-go-live.
4. Prioritize Training and User Adoption
Adoption is the #1 risk. Use Trailhead, role-specific workshops, and internal champions to upskill users. Emphasize personal wins—time saved, ease of reporting, faster quoting.
5. Invest in Change Management
Salesforce often replaces deeply embedded tools and processes. Communicate the “why” and align incentives to reinforce new behaviors.
6. Plan for Continuous Improvement
Salesforce releases updates three times a year. Set up monthly or quarterly backlog grooming to apply new features, revisit dashboards, and enhance flows.
7. Treat Your Partner as an Ally
High-performing teams maintain transparency with their consultants. Share risks, escalate blockers early, and participate in regular retrospectives.
When implemented effectively, with the right partner and internal discipline, the benefits of hiring a Salesforce consultant extend far beyond the software itself. You unlock streamlined operations, enhanced customer experiences, and measurable business growth.
Conclusion
Choosing the right Salesforce consulting firm in Australia is a strategic investment. With so much riding on CRM success, it’s critical to assess partners not just on technical capabilities but also on industry relevance, delivery methodology, and post-launch support.
This guide has outlined the most important evaluation criteria and profiled the top Salesforce consulting partners in Australia, including firms delivering AI-driven innovation, mid-market agility, and enterprise-scale transformation.
From Sydney to Melbourne and beyond, businesses can confidently shortlist options that align with their size, sector, and Salesforce roadmap.
