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Welcome to our Salesforce July Round-up, where we bring you the latest and most exciting updates from the Salesforce ecosystem that occurred in the month of July. Given the ever-evolving and innovative nature of Salesforce, staying updated with the latest developments in this dynamic ecosystem is vital for businesses and professionals to remain competitive and make informed decisions. Being aware of new features, enhancements, and strategic changes within Salesforce can provide a significant competitive advantage, enabling organizations to optimize their operations, improve customer experiences, and drive growth.
July has been an eventful month for Salesforce, with significant announcements and changes that have the potential to shape the future of the platform. From a new president at Salesforce to groundbreaking releases like Data Beyond Borders, the month of July has brought a wave of fresh opportunities and possibilities for users and administrators alike.
In this comprehensive blog, we will delve into the most noteworthy updates and highlight their impact on businesses and individuals.
So, without further ado, let’s dive into the key highlights and take a closer look at the exciting updates that unfolded in the Salesforce ecosystem during the month of July. From leadership changes to cutting-edge releases, we’ve got you covered with all the essential information you need to know.
Before exploring the Salesforce updates from the month of July, ensure that you don’t miss out on any crucial Salesforce news from June.
Salesforce Released Data Beyond Borders 3.0
Salesforce’s recent release, Data Beyond Borders 3.0, underscores the vital role of open cross-border data flows in fostering the growth of digital economies. The report, commissioned by Salesforce and focused on G20 economies, offers valuable insights into the state of openness to cross-border data flows. This marks the third installment of this comprehensive analysis, reflecting Salesforce’s commitment to understanding and facilitating data management in a globalized world.
The report found countries that embrace open cross-border data flow have shown a 45-fold increase in the last decade and are estimated to reach $2.7 trillion in 2023.
Additionally, The report emphasizes the importance of data protection, the evolving landscape of data regulations, and the growing trend of data localization as businesses strive to navigate the complexities of data management in a globalized world.
Increased Prices for Salesforce Cloud and Marketing Tools
On July 11, Salesforce announced that it would increase prices for several of its cloud and marketing tools by an average of 9% from August 2023.
It is the first price hike since 2016 from the CRM maker, and the impacted solutions include Sales Cloud, Service Cloud, Marketing Cloud, Industries, and Tableau.
According to Salesforce, the new rates will only apply to new and existing customers purchasing new clouds in August.
Pricing for the Professional Edition will increase from $75 to $80, up by $5.
The Enterprise Edition by $15 ($150 to $165), while the Unlimited Edition saw a $30 hike ($300 to $330), the company said.
In addition, Salesforce revealed its plans to apply comparable list price adjustments to Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics, and Tableau. This move signifies the company’s broader strategy to align pricing structures across various products and services within its ecosystem. While the price hike may displease customers, on the other hand Salesforce shares have gone up nearly 4%, Reuters reported.
Salesforce Appointed it’s new President
In other news, Salesforce appointed Sabastian Niles as President and Chief Legal Officer on July 17. According to Salesforce, Sabastian Niles will take charge of the company’s worldwide Legal and Government Affairs divisions, reporting directly to Chair and CEO Marc Benioff. Moreover, he will assume a position on the executive leadership team. It is worth mentioning that Niles comes to Salesforce from Wachtell, Lipton, Rosen & Katz, a renowned Wall Street law firm, where he served as a partner. Interestingly, his appointment follows his role as a leading activist lawyer who advised Salesforce against several hedge funds’ calls for changes within the company, as reported by Reuters.
Other Updates and Salesforce AI Industry News
- Last month, Salesforce made significant advancements in the AI industry. On July 19, they announced the general availability and pricing of Service GPT, Sales GPT, and the Einstein GPT Trust Layer. The industry has been eagerly awaiting these advanced AI offerings, which are now generally available. Companies can use them to improve their sales and service processes. As per a company report, Sales GPT and Service GPT are priced at $50 per user per month as part of their respective packages: Sales Cloud Einstein and Service Cloud Einstein.
- To empower customers to create purchase experiences from anywhere, Salesforce announced a slew of new Commerce Cloud integrations on July 25. Companies now have the opportunity to integrate cutting-edge features such as Pay Now, Snapchat for Commerce, Reorder Portal, and Order Support, enabling them to seamlessly incorporate digital commerce experiences into their sales, service, and marketing channels. By leveraging the power of AI, data, and CRM, these capabilities have the potential to drive revenue and enhance customer experiences.
- The following day, Salesforce announced the general availability of Sales Planning, a new solution designed for Sales Cloud that streamlines the process of creating comprehensive plans using CRM data. With Sales Planning, businesses can efficiently allocate capacity, territories, quotas, compensation, and other resources to drive growth.
Summing Up
As we continue on this journey of progress, it remains crucial for businesses and professionals to stay informed and adapt to the dynamic Salesforce ecosystem. Adopting these latest updates will undoubtedly enable organizations to remain at the forefront of innovation and harness the complete potential of Salesforce’s offerings. We trust that this comprehensive blog has delivered valuable insights into the noteworthy July updates in the Salesforce ecosystem. As we look forward to the future, let us continue to explore, adapt, and thrive in the ever-evolving world of Salesforce. Stay tuned at saasguru for more exciting updates and news from Salesforce in the months to come!
