Salesforce Marketing Cloud Training
- Learn from industry professionals
- Hands-on exercises and real-world scenarios
- Get 2X Salesforce Certified
Duration
40 Hours
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6 Weeks
-
Instructor Led
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24x7 Trainer Support
Mode
Hybrid
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World Class LMS
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Live Classes
-
Slack
Format
Hands-on
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Hands-on Project
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20 Hands-on Scenarios
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Industry Use Cases
Career
Best suited for
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Marketers
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Administrators
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Consultants
Salesforce Marketing Cloud Training Overview
Discover the power of Salesforce Marketing Technology with the saasguru Marketing Cloud Training Bootcamp. In just 6 weeks, gain a comprehensive understanding of Marketing Cloud and CRM fundamentals. Dive into 4 weeks of specialized training on creating impactful email campaigns, optimizing customer journeys, and leveraging automation and analytics. Then, spend 2 weeks mastering Salesforce CRM essentials to enhance your marketing efforts.
Led by expert instructors, this bootcamp equips you with practical skills and a Marketing Cloud Email Specialist certification, empowering you to excel in the dynamic field of Salesforce-powered marketing technology. Enroll today and unlock your marketing potential!
Salesforce Marketing Cloud Training Curriculum
Introduction to Digital Marketing and its importance- Traditional Vs Digital Marketing
- Introduction to Salesforce Marketing Cloud
Introduction to Digital Marketing and its importance- Email Studio Overview
- Subscribers
- Data modelling & Segmentation
- Lists
- Data Extensions
- Difference
- Create & Send an Email - example
- Types of Sends
- Send Management
- Mobile Studio/ Mobile connect Overview
- Create SMS
- Best Practices
- Content Builder Overview
- Templates
- Content Blocks
- Code Snippet
- Best Practices
- Administration/setup overview
- Create Users, Business unit
- A/B Testing
- Overview of Contact Builder
- All Contacts
- Imports
- Data Designer
- Contact Deletion
- What is Triggered Send
- Create a Triggered Send
- Use Cases
- Overview of Cloudpage
- Landing Page
- Smart Capture Form
- Overview of Email Automation Tools
- Types of Activities in Automation Studio
- Create Each Activities in Automation Studio
- Create and Schedule an Automation
- Use Cases
- Analytic Builder Overview
- Create and schedule report
- Overview
- Journey Templates
- Entry Sources
- Journey Settings
- Goals
- Journey Creation
- Build an Interaction
- Utilize various Journey Builder activities
- Identify how to create 1:1 customer journeys
- Welcome Series using Journey
- Tracking
- Overview of AMPscripts
- Functions
- Examples
- What is Salesforce?
- Common Business Use Cases
- Key Salesforce Platform Terms
- Job Roles and Career Paths
- Salesforce Certifications Pyramid and how to book one?
- Understand Standard and Custom Objects
- Understand Tabs and Apps
- Standard and Custom Fields
- Lead Conversion Process Overview
- Campaign Management
- Understand Reports and Report Types
- Understand Dashboards
- Understand Reports and Dashboard Folders
- Lead Conversion Process Overview
Supercharge Your skillset
Will focus on building 3 Core Skills.
Digital Marketing 101
Email Marketing Strategies.
Address Stakeholder Needs
Segmentation and Personalization
Practical Applications
Marketing Techniques
Journey Building
Real-world Scenarios
Salesforce Consulting
Marketing Advisory
Marketing Cloud Features Alignment
Marketing Cloud Environments Exploration
Meet our gurus
Izzy Navarrete
Salesforce Consultant,
Saasguru
Problem solver with a knack for getting to the bottom of any situation. I have over 13 years of experience in customer service, sales, and hospitality services. Although successful in my hospitality career, I have realized the aspects of my work I find most rewarding are all in tech-related functions and found an interest in Salesforce. I achieved being certified as a Salesforce Consultant and have since become 4X Salesforce Certified.
Charles Mcgregor
Principal Salesforce Functional Consultant,
Merkle
Seasoned Salesforce Architect with experience in various roles, including End User, Product, and Consulting. I specialize in advanced multi-cloud solutions and have a track record of developing accredited Quality Management Systems in accordance with ISO 9001:2008 standards. Let's connect if you share my passion for innovation and technology.
Steven Trumble
Salesforce Consultant,
Blue Engine Solutions
Certified Salesforce Consultant with expertise in streamlining processes, integrating systems, and implementing Salesforce solutions. With nine certifications and a strong track record of optimizing workflows. One of my standout achievements includes successfully migrating more than 500 workflows and process builders to flows, resulting in significant efficiency gains for my clients.
Sona Dhar
Salesforce Functional Consultant,
Algoworks
I specialize in delivering innovative solutions to achieve business goals. My expertise includes designing custom solutions, optimizing workflows, and providing comprehensive training. I excel in Salesforce Sales Cloud, Service Cloud, and Field Service Lightning, enhancing sales processes and customer engagement. I'm also skilled in Salesforce CPQ for streamlining quoting and contracting. My competencies include business analysis, Salesforce administration, and project management. If you seek exceptional results, contact me to drive success with Salesforce.
Brandon Van Galder
Salesforce Technical Consultant,
Salesforce
A 10x Salesforce Certified Administrator with a passion for continuous learning. Excels in leveraging Salesforce for win rates, pipeline reporting, automation, and app creation. Active in Salesforce communities, holding Superbadges, and 500+ Trailhead badges.
Shikha Mahajan
Director, Salesforce Practice,
Viseo
With 21 years of professional experience, including over 11 years focused on enterprise transformations, operations, and strategic planning, this technology and operations leader possesses a wealth of expertise. They excel in managing business units, driving growth, and ensuring client success by delivering innovative technology solutions and efficient process management. Their track record includes successfully managing complex enterprise projects, both financially and non-financially, and they have a strong history of building and retaining talented teams globally.
Mohammed Nadeem Shaikh
Senior Program Architect,
Salesforce
An innovative tech leader driving impactful solutions in domains like Financial Services, Energy, HR, Healthcare, and Social Impact. Empowers customer success through efficient and cutting-edge technology implementations, addressing critical business challenges with expertise and vision.
Siddhesh Phadke
Technical Architect,
Salesforce
Experienced IT professional with 18+ years in project management and development across diverse domains. Proven track record in delivering challenging projects on time and within budget, leveraging various technologies and global delivery models. Transitioned from developer to 17X Salesforce certified architect, passionate about learning and ensuring customer success.
Vishal Gupta
Salesforce Solution Architect,
TCS
Seasoned Salesforce professional with over 11 years of experience in various roles, including Architect, Consultant, Tech Lead, and Developer. He has a strong track record of working with clients in AMER and EMEA regions, excelling in direct client interaction, requirements gathering, and translating them into technical designs.
Himanshu Matharu
Senior Technical Consultant,
Datacom
I am a Senior Salesforce Technical Consultant experienced in creating efficient technological solutions and emphasizing teamwork in project roles. I am an adept Salesforce developer with a passion for tackling complex challenges. No problem is too intricate when it comes to finding solutions, and I prioritize teamwork in project roles. My main focus is on delivering required functionality while considering technical debt and complexity.
Prateek Kataria
CPO,
saasguru
An ardent Salesforce enthusiast with over 12 years of industry experience and 18X Salesforce certifications. Currently serving as the Chief Product Officer (CPO) at saasguru. I shape saasguru's product strategy by seamlessly connecting customer requirements with our objectives and goals. My mission is to craft exceptional products that consistently add value to our business and end-users, enhancing overall customer outcomes.
Amit Chodhary
CEO & Co-Founder,
saasguru
Amit is the Co-Founder and CEO of saasguru, an Ed Tech platform focused on SaaS certification preparation. He's also an early-stage investor in Ed Tech startups and previously co-founded SaaSfocus, which became the largest boutique Salesforce Consulting company in the APAC region before being acquired by Cognizant. With over 20 years of experience in global IT outsourcing and consulting, Amit has a successful track record in leading Digital Transformation and complex outsourcing projects across various industries and technologies. He's a highly motivated and results-driven business leader.
Salesforce Marketing Cloud Program Pedagogy
Business Engagement
Immerse yourself in real-world business scenarios and engage with industry professionals through interactive sessions and case studies.
Campaign Mapping
Develop the skills to map out comprehensive email marketing campaigns, understanding the customer journey and touchpoints for maximum impact.
Practical Application
Apply your knowledge and skills to real-life projects and industry-specific challenges, ensuring you can confidently navigate the intricacies of email marketing using Salesforce Marketing Cloud.
Tool Proficiency
Master Salesforce Marketing Cloud's Email Studio, Automation Studio, Journey Builder, Content Builder, and Analytics Builder for effective email marketing campaigns. Gain hands-on proficiency.
Learn in our vibrant Community
Powered by your peers and our gurus
1-1 Mentoring
Dedicated mentor from the industry through the program right from course to placement
Industry Leaders
A faculty made of not theoretical trainers but accomplished Salesforce professionals.
Deep Interaction
Collaborate 24x7 in real-time with the gurus through our purpose-built leaning platform.
Gift $100, Get $100
Know anyone who wants to start an exciting career in Salesforce?
Send a gift card of $100 to a friend to redeem towards our Bootcamp, and we will reward you with $100 when they signup.
Our learners work at
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Mayura Telang
Data Analyst
Kiana Bright
Salesforce Administrator
Paula Duncan
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Salesforce Marketing Cloud Training Program (FAQs)
The Salesforce Marketing Cloud Email Specialist Certification is a credential offered by Salesforce that validates the knowledge and skills of professionals working with the Salesforce Marketing Cloud platform, specifically in the area of email marketing. It demonstrates expertise in creating, managing, and optimizing email campaigns using Salesforce Marketing Cloud.
A Salesforce Marketing Cloud Email Specialist is a professional who specializes in email marketing using the Salesforce Marketing Cloud platform. They have in-depth knowledge and expertise in creating, managing, and optimizing email campaigns, as well as utilizing the various features and functionalities of Salesforce Marketing Cloud for effective email marketing strategies.
Learning Salesforce Marketing Cloud Email Specialist offers several benefits, including:
- Specialized Expertise: By learning Salesforce Marketing Cloud Email Specialist, you gain specialized expertise in email marketing with a focus on the Salesforce Marketing Cloud platform. This knowledge makes you a valuable asset to organizations looking to leverage email marketing for their digital strategies.
- Career Opportunities: Email marketing is a critical component of digital marketing strategies, and organizations across industries seek professionals with expertise in this area. Learning Salesforce Marketing Cloud Email Specialist can open up new career opportunities in marketing roles, including email marketing specialist, digital marketing manager, CRM manager, and more.
- Industry Recognition: Salesforce is a widely recognized and respected platform in the technology industry. Having the Salesforce Marketing Cloud Email Specialist certification demonstrates your commitment to mastering email marketing with Salesforce Marketing Cloud and enhances your professional credibility.
- Enhanced Marketing Skills: The certification program covers various aspects of email marketing, including email design, personalization, automation, data segmentation, and performance analytics. Learning these skills equips you with the knowledge and tools to create targeted, engaging, and effective email campaigns.
- Competitive Advantage: In a competitive job market, having a Salesforce Marketing Cloud Email Specialist certification sets you apart from other candidates. It demonstrates your dedication to continuous learning, staying updated with industry best practices, and leveraging advanced email marketing techniques.
- Professional Growth: Learning Salesforce Marketing Cloud Email Specialist fosters continuous professional growth. As you dive deeper into email marketing concepts and strategies, you expand your knowledge base and become equipped to take on more challenging projects, lead email marketing initiatives, and contribute to the success of marketing campaigns.
- Networking Opportunities: By joining the Salesforce ecosystem through the certification, you gain access to a vast network of professionals, including experts, practitioners, and peers in the Salesforce Marketing Cloud community. This network provides opportunities for collaboration, knowledge sharing, and staying up-to-date with the latest industry trends.
While the Salesforce Marketing Cloud Email Specialist certification can enhance your job prospects, it is not the sole factor in securing a job. Having the certification demonstrates your expertise in email marketing using Salesforce Marketing Cloud, which can make you a more competitive candidate. However, employers also consider other factors such as your prior experience, skills, education, and overall fit for the role.
The cost for the Salesforce Marketing Cloud Email Specialist certification exam is $200. The retake exam fee for the certification exam is $100. Additionally, the cost varies because it also includes local taxes.
The amount of time it takes to learn Salesforce Marketing Cloud Email building depends on several factors, including your prior experience in consulting space, your learning style, and the amount of time you can dedicate to studying. Typically, individuals who are new to Salesforce may need at least 4 to 6 weeks to become proficient in Salesforce business analysis.
The saasguru Salesforce Marketing Cloud Email training bootcamp spans a total of 40 hours, comprehensively distributed across a 6-week period.
With a Salesforce Marketing Cloud Email Specialist certification, you can pursue various roles that involve email marketing using Salesforce Marketing Cloud. Some common job titles include Email Marketing Specialist, Marketing Automation Specialist, Salesforce Marketing Cloud Consultant, Digital Marketing Manager, or CRM Analyst. These roles may be within organizations that use Salesforce Marketing Cloud or marketing agencies/consulting firms that work with clients using the platform.
The saasguru Salesforce training session follows a hybrid learning method. The training makes learning flexible for you. You can watch the lessons anytime on your dashboard if you miss the live class and cover up from the comfort of your home.
saasguru Salesforce marketing cloud training program comes with a mentoring session as one of the main features of the program. You can get guidance and help from the accomplished Salesforce professionals and ask your doubts during the training of this program.
saasguru Slack community is also there where you can discuss everything with fellow learners and the Gurus.
You can book a mentoring session with one of our Gurus to discuss your queries after you complete the Salesforce training program.
saasguru also has a Slack community of Salesforce learners and professionals. It serves as an excellent platform to clear your doubts and hold meaningful discussions.
The training material will be made available for a lifetime for our learners once they have enrolled for the training.
The Salesforce training program does not cover the Salesforce certification cost. However, the saasguru Salesforce Bootcamp offers a work-experience certification on completion of the Salesforce training. The certification will help the candidates grab job offers and prove their work experience to employers.
saasguru’s career counsellors are always there to help you clear doubts about the training program. You can connect with them and get all the information.
