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As one of the leading customer relationship management platforms, Salesforce continues to innovate and evolve to meet the needs of its users. The company releases updates and new features every month to enhance the user experience and drive business growth. In March, Salesforce introduced several new tools and integrations to help companies connect with customers more meaningfully, streamline processes, and improve overall efficiency.
In this blog post, we’ll look at some of the most significant updates from Salesforce in March and how they can benefit your organization.
Read on – Salesforce February 2023 Updates
Salesforce Plans to Improve the Capabilities with the New Tableau
Tableau has introduced new features aimed at improving data-driven decision-making for customers. The latest release focuses on placing data at the center of every business interaction, allowing for personalized access based on security policies, and the use of natural language to add business context to dashboards.
Additionally, Tableau is now powered by Einstein GPT, which utilizes generative AI to enable users to ask questions and receive answers in a user-friendly manner. In today’s business landscape, data is critical to decision-making, and these new features from Tableau aim to address the challenges faced by many business leaders who struggle with the complexity or accessibility of their data.
March also witnessed one of the Most Exciting Events of Salesforce – TrailblazerDX ‘23
TrailblazerDX stands out as the premier Salesforce event that caters exclusively to technical professionals in the Salesforce ecosystem. The event is also well-known for its exciting announcements that showcase the latest technological innovations in the Salesforce world. And after all the learning, TrailblazerDX offers attendees the chance to unwind and have fun at parties and networking events.
The flagship event took place in Utah. San Francisco will be the next stop for TrailblazerDX ’24.
Related read – Key Announcements from TrailblazerDX ’23 for Salesforce Users and Developers
Explore the top 5 updates from the event:-
1. Einstein GPT
Salesforce’s Einstein GPT leverages the power of generative AI to create personalized content that spans every Salesforce cloud. Doing so improves employee productivity and enhances the customer experience. Einstein GPT stands out because of its open and extensible architecture that supports public and private AI models specifically designed for CRM. Furthermore, it is trained using real-time, reliable data to deliver accurate and actionable insights. To further bolster its capabilities, Einstein GPT will soon integrate with OpenAI, providing Salesforce customers with even more robust generative AI features.
Related read – Salesforce’s Version of Chat GPT – Einstein GPT Launched 2023
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2. New Mascot – ‘Flo’ the Flying Squirrel
Meet Flo, the friendly representative of Salesforce’s automation suite – Salesforce Flow. The agile and hardworking character embodies the key qualities of the suite of tools designed to help businesses streamline their workflows and boost efficiency. With Flo’s help, teams can automate complex processes and optimize their day-to-day operations, all while ensuring a seamless and engaging user experience.
Related read – Meet the Salesforce Characters and Mascots: A Fun Guide 2023
3. Flow Library
Salesforce announced that the platform offers over 900 pre-built flow templates for common uses across commerce, sales, and service departments. Businesses can customize these templates to fulfill their specific needs.
4. Salesforce Integration User License
Starting March 14, 2023, Salesforce will roll out a new Integration license tailored for system-to-system integrations. This license grants users API access only, meaning they will not be able to access the functionality or data of your instance through the user interface.
Salesforce will offer the Integration User Licenses in packages of five per organization, available in the Performance, Enterprise, and Unlimited editions. Moreover, each Developer Edition org will also come equipped with one of these licenses. Once the initial five licenses are used up, businesses can purchase additional ones at a nominal cost of $10 per user per month. This represents an excellent value for businesses requiring secure, streamlined integrations without paying for a full Salesforce license, which can be a more costly alternative.
5. Trailhead Coach
Salesforce has recently unveiled Trailhead Coach, an innovative tool designed to help individuals navigate skills-based learning to automatic interviews in the Salesforce ecosystem. This free, guided platform is an invaluable resource for those seeking a career in the Salesforce industry, providing a clear and concise pathway to success.
But why is this so important? The truth is there is a pressing issue affecting both individuals and companies alike: the digital skills gap. With 3 out of 4 businesses needing help to recruit qualified talent, this gap represents a significant hurdle for businesses looking to leverage cutting-edge technologies and stay ahead of the competition.
This powerful tool includes various features and resources, including self-paced learning pathways that allow participants to develop skills and knowledge directly aligned with their career goals. Additionally, Trailhead Coach offers free certification exam vouchers, allowing individuals to showcase their skills and expertise to potential employers through more than 18 globally-recognized Salesforce certifications.
Perhaps most importantly, Trailhead Coach also provides automatic access to interviews with employers once participants have achieved their certification. This feature is made possible through the Salesforce Talent Alliance, a network of Salesforce customers and partners actively seeking talented individuals to join their teams.
By offering these powerful resources and features, Trailhead Coach is helping to bridge the digital skills gap and connect individuals with the opportunities they need to succeed in the Salesforce ecosystem.
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New Study Reveals Only 1 in 10 Global Workers Have In-Demand AI Skills
According to a recent digital skills survey released by Salesforce, most global workers believe skills are more important than education qualifications or career background. This sentiment was echoed by 98% of people leaders, who agreed that shifting to skills-based hiring provides significant business benefits.
Despite the growing recognition of the importance of skills, the survey also revealed a concerning trend: only 1 in 10 workers reported having AI skills, which are currently in high demand across various industries. This shortage of digital skills is seen as a significant barrier to progress and growth and is likely to become an even more pressing issue in the years ahead.
84% of job seekers prioritize skills-based experience over a degree in today’s job market. However, there is a mismatch between the skills companies require and those used by the workforce. The study reveals that only a few global workers report skills beyond digital administration, digital project management, and collaboration technology, despite 4 in 5 claiming to use digital skills regularly at work.
On the contrary, even though artificial intelligence (AI) and coding/app development are among the fastest-growing and most in-demand skills, they are not widely utilized in workers’ day-to-day responsibilities, as reported by the workforce.
Salesforce Announces Web3
Salesforce Web3 is a game-changer for companies seeking to enhance customer engagement and loyalty. With its advanced features, including blockchain and NFTs, Salesforce Web3 enables companies to create, manage, and deploy NFTs in a reliable, scalable, and sustainable manner. This limited release allows companies to connect their Customer 360 data with Web3 data, providing a comprehensive view of their customer’s behavior and preferences across traditional and emerging digital channels. As Web3 is considered the future of the internet, companies that adopt this technology now have a unique opportunity to tap into new audiences and leverage first-party data to deepen customer relationships.
Web3 Connect
With the integration of a new API, brands can now create personalized omnichannel experiences that span both Web2 and Web3, enabling them to gain a comprehensive 360-degree view of how customers interact with their NFT collections.
Salesforce Teams up with Google to Increase Local Product Visibility, Drive Local Retail Sales on Commerce Cloud
Salesforce recently announced a collaboration with Google Merchant Center that will help merchants showcase their products available in local stores to consumers. This integration is crucial as local stores play an important role in people’s shopping habits. According to a Google survey, the online search was used before 95% of in-store holiday shopping occasions in the U.S. in 2022.
Moreover, 72% of Americans said they are more likely to shop at stores where they can check if a product is in stock. The Google integration with Commerce Cloud will enable merchants to streamline how they share local inventory with Google Merchant Center, thus helping them reach new audiences across free and paid Google surfaces.
Salesforce Execs and Customers Reveal 3 Strategies for Women to Win at Work
Strategy 1: Build self-trust to overcome imposter syndrome
Strategy 2: Plan for personal and professional growth
Strategy 3: Remember feedback is a gift
As women continue to navigate obstacles in the workplace, they must build self-trust, plan for their growth, and view feedback as a valuable resource. Allies can support women in the workplace by adopting an inclusive leadership style, continuously learning and growing, ensuring that feedback given to women is based on their work, and identifying opportunities to expand their networks to include more women. Although there is still more work to be done, coming together as a community and supporting one another can help women move closer toward a more equitable future for all.
Summing Up
Salesforce has made significant strides in March. Keeping up with software updates and advancements is crucial for individuals and organizations to stay competitive in their respective industries. Users can take advantage of new features and functionalities by visiting, informed and continuously learning to improve their productivity and efficiency. Sign Up on saasguru to never miss the Salesforce monthly updates.
