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Admin Exam Prep: What is Appexchange in Salesforce?

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Admin Exam Prep: What is Appexchange in Salesforce?

A significant percentage of Salesforce users use Salesforce AppExchange apps regularly. The AppExchange speeds up the process of having a custom solution or app on top of the existing Salesforce implementation.

When the standard functionality of Salesforce does not meet your needs, you are left with two options. Either you do custom development or leverage it from AppExchange. Many times a suitable solution, free or paid, for the business process you are looking for is available on AppExchange.

This is because, over the years, ISV partners have analyzed and gathered the pain points and requirements not covered by Salesforce and have come up with unique solutions to meet your needs. Somewhere there is a solution available for you, so you do not have to reinvent the wheel. Therefore, the AppExchange becomes an integral part of your organization’s system landscape to extend the existing Salesforce implementation.

What is Salesforce AppExchange?

The Salesforce AppExchange is the largest, most well-established, and leading cloud marketplace created for business apps, consultancy, and solutions. It has experts and apps to help organizations quickly develop business solutions and extend the Salesforce CRM anywhere, across any department, industry, and product. It has more than 9 trillion installs and more than 117,000 customer reviews. 

AppExchange can add tremendous value and help you scale up your business, whether you are a small business or an enterprise. 

The foundation of Salesforce AppExchange is based upon the idea of a platform for Salesforce developers where they can publish their apps to make it easier for Salesforce users to download them.  

Salesforce introduced its store, AppStore, in 2006 as the first platform dedicated to distributing and selling Salesforce-based business applications. Marc Benioff, co-founder, chairman and CEO of Salesforce, used to own the ‘App Store’ trademark until Apple Inc. introduced the App Store in 2008, and he decided to restore the trademark. As a result, Salesforce renamed its marketplace as Salesforce AppExchange.

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The Salesforce AppExchange provides a plethora of free and paid apps segregated into categories, collections, and industry solutions that cover a wide range of fields like education, customer service, real estate, and manufacturing. 

The apps and services provided by the Salesforce AppExchange are segregated into the following categories:-

  1. Solutions by Types:- Bolt solutions, Apps, Lightning Data, Flow Solutions, and Components
  2. Industry Collection:- Education, Government, Communication, retail, media, etc.
  3. Product Collection:- Service Cloud, Sales Cloud, Commerce Cloud, Marketing Cloud, Financial Service Cloud, Einstein Analytics, etc. 
  4. Top Categories:- Human Resources, Finance, Sales, Enterprise Resource Planning, etc.

Reasons Why More and More Organizations are Considering the Salesforce AppExchange

The Salesforce AppExchange has become a marketplace and platform where organizations can find apps for marketing, sales, finance, customer service, analytics, etc. More than 90% of Fortune 100 Companies use these apps. 

It is convenient for both Salesforce developers and the organization to publish their solutions on the AppExchange. The developers can increase their yield by extending their valuable apps for Salesforce to the larger market. 

Also, the developers can quickly and conveniently sell and distribute their apps by accessing the Partners Business Org through the Salesforce Partner Community. 

The Salesforce Marketplace has a user-friendly interface and allows you to check app analytics and view other apps. And to increase your audience, the Salesforce AppExchange can allow the ads of your apps in its weekly AppExchange Digest email. 

How Does the Salesforce AppExchange Work?

To create a solution to be published on AppExchange, you must be a Salesforce partner. These partners are the force behind the AppExchange solutions. They develop solutions through extensions suggested by the admins, installing them according to the requirements.

Following are the steps to install the Salesforce AppExchange:-

  1. Creation:- The Salesforce partner can start the process by designing a solution that can be a component, an extension or a Flow solution, etc. Then they send these solutions to other Salesforce users as an app, Lightning data, Bolt solution, AppExchange, etc.
  2. Publication:- The Salesforce partner then follows the process of packaging, registration, and publishing the solution on the Salesforce AppExchange. They also have the demo option to test the functionality of their solution.
  3. Installation:- Customers can browse and choose the solutions according to their requirements and problems and install them on their Salesforce platform. Within AppExchange, they can conduct a test drive and review the solution.

A Guide On How to Get Into AppExchange?

1. The first step in this journey involves joining the Salesforce Partner Community to discover the best practices and collaborate and connect with Salesforce experts. You will get access to Partner Business Org, which will have unique tools to help you manage AppExchange offerings.

2. You must decide what app type you want to create and with what tools. Use the development org to write code, create logic and Lightning components, etc. Start making the app once you have a plan and strategy in place.

3. Prepare and test the app’s free trial and finally launch it. Review the security requirements, and your app will be ready for launch once you are equipped with all the guidelines and details.

4. Engage with clients to improve the visibility of your app by ensuring that you have access to the AppExchange listing. You can add screenshots and demo videos of your app. 

5. The final step is managing your customers and app licenses through various licensing options like Site License, Per-User License, Free Trial and Time Limit, etc.

Summing Up

The Salesforce AppExchange is a one-of-a-kind marketplace where you can get various solutions and apps that can help boost your business and improve your Salesforce CRM. This guide provided an overview of the Salesforce AppExchange, its features, and the steps to use it. 

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