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In the contemporary world, every business requires a platform that helps them engage with their customers through the means of online tools.
When it comes to cloud CRM, we see Salesforce taking the lead. This is mainly due to the personalized customer experiences and proactive support that is provided through Salesforce, which makes the implementation and usage a smooth process. Through this blog post, we will discover everything you need to know about Salesforce Sales Cloud, from what it is to its implementation and benefits.
Related read – 30+ Salesforce certifications and their costs
What is Salesforce Sales Cloud?
With the ever-increasing demand, there is a constant need for businesses to sell their products faster and in a more streamlined way. This is where Salesforce Sales cloud comes into the picture; it brings customer data together in one platform and aids collaboration between teams. It also helps automate several daily tasks, speeding up the selling cycle.
Salesforce Sales Cloud focuses on Lead management, Contacts, keeping track of Accounts, and working on Opportunities. Unique selling features like Collaborative Forecasting and Enterprise Territory Management help your business manage the geographical territories and forecast sales pipeline efficiently.
Unlike any other software, Salesforce Sales Cloud helps keep track of the revenue throughout the sales cycle to manage your relationships with your customers. The most crucial feature of Salesforce Sales Cloud, however, is the accessibility; you can access the data through the web or even on your smartphone. This same data can be utilized to create brand awareness and incorporate several sales strategies in the long run. If you’re looking to take the Salesforce Sales Cloud certification exam, our in-depth Salesforce Sales Cloud consultant exam guide will help you take that first step towards the certification.
What is the Need for Using Salesforce Sales Cloud?
You must consider using a Salesforce Sales Cloud for your business requirement for multiple reasons.
Check out some of the benefits it provides.
- It gives you detailed, in-depth insights and helps track customer data. This helps in accurate analysis and reporting.
- To get an integrated customer experience throughout the sales teams and further increase productivity.
- Use the data to develop your unique sales strategy because this will work very well for your sales forecasting needs.
- You can improvise on your customer services through collaboration and marketing trends.
Key Features of Salesforce Sales Cloud
Below are the key features of Salesforce Sales Cloud.
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1. Customer 360
You get to see a customer’s all information, such as Account details, Opportunities, Orders, Cases, Activities, etc., on a single page. It gives you a holistic view of the customer, giving you 360-degree customer insights.
2. Effective Management of Leads
Generating Leads is the job half done; the more important part is nurturing the Leads that are already generated.
The sales Cloud Lead module comprises features such as Lead Statutes and Activities that help convert more leads into Opportunities. It also helps you track your marketing campaigns effectively.
3. Reporting & Analysis through Dashboards
One of the best features of Salesforce Sales Cloud is the possibility of creating customized reports and intuitive dashboards.
So you can gauge your team’s performance on a current basis and take informed actions based on the insights.
4. Opportunity Management
You can access your sales deals and add or remove products from across the globe while not disrupting your other operations.
Additionally, you can also dive deep into the performance of your competitors.
5. Data Management
You can deliver the correct data to the right set of audiences at the right time through the Salesforce Sales Cloud data management system. This plays a crucial role in the success of your business. Right from understanding the business-changing insights to identifying potential customers, this software will do it all for you.
6. Process Automation
You can automate your business processes with the help of Flow or Apex.
This enhances the overall productivity of your team and further drives the business.
Automation is the need of the hour; hence, getting the right resources to incorporate the same can be very useful.
7. Account and Contact Management
You can keep a record of all the companies that you do business with and the people who work there. Create relationships between them and have a one-to-many relationship between a Contact to Account to showcase people working at more than one company.
Additionally, you can incorporate various methods for establishing access to Contacts and Accounts.
If you are looking to start your career as a Salesforce Sales Cloud Consultant, check out our Salesforce Sales Cloud Consultant training program.
Implementation of Salesforce Sales Cloud- Best Practices
Now that we have seen the key features, let’s dive into the best practices to be followed for the implementation of Salesforce Sales Cloud.
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1. Customize the application based on business requirements
Many businesses prefer Salesforce Sales Cloud mainly because of its customizable capabilities.
You can customize the application based on your business requirement and scale up.
Within Sales Cloud, you get access to multiple applications, profiles, and customizable dashboard designs to fit your working style.
2. Create better data-backed communication
Better communication may be the need of your organization. However, communication not backed by data points may not be beneficial.
Use the data points shared by the Salesforce Sales Cloud that can provide you with details of how you can enhance your communication and reach the right target audience.
3. Automate your tasks through automation tools
Sales cloud has built-in automation tools such as Flow or Apex that help you automate any manual tasks.
This automation is directly proportional to better results being delivered by your team through sales.
Enhanced productivity is a by-product of automation and improved technology; both can be achieved through Salesforce Sales Cloud.
4. Integrate multiple data systems
Instead of having multiple applications for varied requirements, Salesforce Sales Cloud helps you with multiple possibilities under one roof.
You can integrate multiple systems and bring data together.
Through Salesforce integration, you get the chance to centralize all sales information.
Salesforce offers standard REST and SOAP APIs for data integration that you can leverage to create connected apps.
5. Utilize the benefits of Sandboxes
It is not recommended to launch or integrate new processes directly into the production environment. Instead, use a Sandbox to build the functionality.
Sandboxes are an excellent way to do custom development and test their feasibility instead of introducing something directly and handling the issues.
Sales Cloud provides sandboxes as per the edition that your Salesforce license.
Summing Up
Salesforce Sales Cloud is an excellent add-on to your organization’s unique needs and requirements.
Salesforce Sales Cloud is unique because it provides you with both customer-centric data and data from other networks and platforms.
Salesforce is the future to look out for; sign up for Salesforce Sales Cloud course on saasguru and up your skills for the future.
If you are looking for similar options, then check out our guide on becoming a Salesforce Service Cloud Consultant. To get started with a Salesforce career, check out our 12+ Salesforce Courses.
